Frequently Asked Questions
Who does BlueKey use as custodian for my assets? Are my funds safe?


Schwab Advisor Services

Schwab Institutional is custodian to accounts we manage on your behalf. While you grant us Limited Power of Attorney (LPOA) to execute transactions on your behalf, accounts are held in your name.

Schwab Advisor Services is a leading provider of custodial, operational and trading support for independent investment advisory firms. As of December 31, 2008, client assets custodied with Schwab Advisor Services stood at $477 billion.

Brokerage products offered by Schwab Advisor Services are not FDIC insured, are not guaranteed deposits and are subject to investment risk, including the possible loss of principal invested. Schwab Advisor Services is a business segment of The Charles Schwab Corporation and includes the custody, trading and support services of Charles Schwab and Co., Inc., a registered broker-dealer and member SIPC, as well as the portfolio management and accounting solutions of Schwab Performance Technologies (“SPT”). CS&Co and SPT are separate subsidiaries of The Charles Schwab Corporation.

Why use a Financial Advisor?

You may not have the expertise, the time or the desire to actively plan and manage certain financial aspects of your life. You may want help getting started. You may benefit from an objective, third-party perspective on what are often emotional, difficult decisions. And in today’s hectic world, it can be beneficial to have a Certified Financial Planner™ expert help to make sure you stay focused and follow through with your financial plans.

Why should I choose a fee-only advisor?

Ensuring your interest to those of your advisor. At BlueKey our compensation comes from our clients, as such BlueKey is not obligated to no one other than our clients, totally independent from outside sources; We do not sell products. This ensures that our recommendations are made with the best interests of our clients.

What is the CERTIFIED FINANCIAL PLANNER™ certification?

Choosing a financial planner may be one of the most important decisions you make for yourself and your loved ones.

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Why use our firm in lieu of a larger, institutional advisory firm?


BlueKey Wealth Advisors provides an advisory relationship with a emphasis on “boutique” approach. This approach creates a level of service which we believe cannot be matched by the larger financial companies and banks.

Our clients are able to enjoy personalized services while enjoying the benefits of a large firm through BlueKey alliances.


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